There are thousands upon thousands of makeup foundations out on the market. Some claiming to “brighten and tighten” the skin. Some even claim to take 10 years off of your appearance!
Can one product really do all that? Well, it comes down to the age-old saying, “if it sounds too good to be true, than it probably is.” Foundation can’t do the same thing that surgery can. However, that’s not to say it doesn’t serve a purpose. It can improve your appearance and even help protect your skin.
What is it?: Foundation is applied to the face. It comes in liquid, crème, pressed powder, and mineral powder form. Formulas can be oil free, oil based, or water based.
What does it do?: It is meant to even out skin tone and cover imperfections.
How do I use it?:
Foundation can be applied several different ways, depending on the formula.
- Liquid: Dispense a dime-quarter size amount (depending on the formula) on the back of your hand. Dot the product all over the face (forehead, nose, cheeks, chin, jawline, and a little on the neck). You can either blend it in with your fingers, a flat foundation brush, or with a stippling brush. Stippling = light tapping. Focus on the areas that need it most (usually the t-zone).
- Creme: Creme foundations are thicker and more concentrated than liquid formulas. A flat foundation brush works best, or a sponge (keep in mind sponges tend to absorb a lot of product). Start from the center on the face and work the product out. Use short brush strokes. Pro tip: After application, run a wet sponge over the face (with short stokes) to help further blend and look more natural.
- Powder and Mineral Powder: For light coverage, apply with a stippling brush using light strokes. For medium coverage, apply with a dense, fluffy brush (like a kabuki) with circular motions. For full coverage apply with a sponge, starting in the center of the face working the product outwards (use a wet sponge for pressed powder and dry sponge for mineral).
Do I need foundation?:
Every woman should have at least one foundation in her makeup arsenal. Even if you don’t wear it every day, it’s good to have in case you need it. That’s not to say you need a heavy, full coverage product. If you have even, unblemished skin you don’t need much coverage. Stick with a tinted moisturizer or a beauty balm to give your skin a nice glow.
How do I know which one foundation to choose?
First, decide what kind of coverage that your skin needs (light, medium, or full). Determine what color works for you by swiping a small amount along your jawline. Shopping at stores like Sephora and makeup counters allows you to try the product before you buy it. Unfortunately, when your purchase from drugstores sampling is usually not an option.
Keep in mind, all foundations are not created equal. Just because one foundation works on someone does not mean it will work for you. It may take a few tries, but I can ensure that you will be satisfied once you find the best fit for you!
Tune in next week for Makeup for Beginners, Vol. 3: Concealer.
What are some of the best and worst foundations that you’ve tried?