Canadian Beauty Find: Annabelle Eyeshadow

I went on a road trip to Canada earlier this summer, and being the beauty geek that I am, I was excited to head to the drugstore to check out their cosmetics.  I saw lots of the same brands that we have here in the US, but there was one inexpensive brand that caught my eye.

Annabelle Cosmetics.  Even better?  They were on sale!  I picked up a few unique shades and was happily on my way.  So, did the cheap price mean cheap quality? 

Website description:  Bold new colours. Innovative techniques. Brash sophistication. Makeup Junkies across Canada are setting the trends for hot new looks, and Annabelle is right there with her.

More from website:  Annabelle Cosmetics is the Canadian leader in drugstore brand makeup, and has been part of Groupe Marcelle since 1999. Annabelle cosmetics are available at more than 2,000 stores across Canada.

My thoughts:

Packaging:  The eyeshadows come in a compact, but you can also purchase the pan only (there was a special price when I purchased, it was cheaper to buy the compacts rather than the pans).  The compacts are identical to MACs packaging.  They measure 1.5in in length and width, and 3/4in tall.  It feels sturdy and the lids close with a secure “click.”


  • Green (Vert-To-Go):  Dark forest green with subtle golden sheen, frost finish.  Smooth and buttery texture.  It has good color pay off and wears 8 hours with primer.  It’s very similar to MACs Humid.  Glitter rating: 4 / 5
  • Blue (110):  Light sky blue with matte finish.  The formula is a bit dry but has good color payoff.  This wears for 6 hours with primer.  Glitter rating: 2.5 / 5
  • Yellow/gold (118):  Warm, shimmery, golden-yellow.  This has medium color pay off and a dry texture.  This wears for 6 hours with primer.  Glitter rating: 2 / 5
  • Purple (203):   Wisteria purple with matte finish.  The formula is dry and had medium color payoff.  This wears for 6 hours with primer.  Glitter rating: 2.5 / 5


I’m pleasantly surprised by the quality of these eyeshadows.  Vert-To-Go is the best performing shade of the four.  The mattes (110 and 203) have a dry texture but they’re not chalky.  Normally yellow isn’t a very wearable color, but 118 has just enough gold to it so it can be pulled off as a lid or blending color.  It’s not the best eyeshadow I’ve ever used, but it’s pretty solid quality for the price (especially if you catch them on sale, like I did).

Overall Glitter Rating:  2.75 / 5

Annabelle Eyeshadows are available in Canada at any Annabelle retailer.  US residents can order by phone, 1 800 387-7710.  They eyeshadow compacts are $5.00 for 0.53oz.  Check out the Annabelle blog here.

I’m disappointed that I can’t buy Annabelle in the US, I’m definitely interested in trying more of their products!  The brand reminds me a lot of NYX.

Have you tried Annabelle?  What do you think of their products?


About Peace Love and Glitter

I believe that everyone has the right to feel pretty.

7 thoughts on “Canadian Beauty Find: Annabelle Eyeshadow

  1. Kate from Kate’s Beauty Blog sent me an Annabelle Trio for our swap and I haven’t tried it yet but now you bet I will!!! I love how your comment tab says “Leave Some Sparkle” toooooooo cute!

  2. mua montreal

    Next time, try their smudgeliner : I like them better than my MAc and Urban decay !!!
    The blushes are fantastic too and ridiculously inexpensive for the quality
    as for eyeshadows : revolver (a stunning grey-purple duochrome) is one of my favorite among all my higher end products
    stay away from lipglosses and brushes though

    • Thanks for the heads up! I would love to try more from them, maybe they’ll be in the US soon?

  3. Margaret

    they have great kohl eyeliners in lots of colours… usually I find coloured ones don’t apply well but theirs are really soft and nice! and go on sale for $2-3 sometimes. haven’t tried the smudgeliners yet though

    I have a couple of their eyeshadow quads too which are nice… got one of their eyebrow pencils though and it’s not very good.

  4. I love this brand. When i was in Canada this summer i picked up two really nice lip glosses from this brand. I wish they would come to the united states.
    Thank you for the number to place American orders!

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