Shiseido Urban Environment Tinted UV Protector Broad Spectrum SPF 43, Review

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Shiseido says: A sheer, hydrating, oil-free, and tinted face cream that provides advanced protection and a flawless complexion. This innovation will change the way your skin is protected. Discover the lightweight, moisturizing, and oil-free tinted cream that brilliantly defends your skin against UV rays and environmental aggressors while blending flawlessly. It contains SuperVeil-UV 360™ offering comprehensive protection of the skin’s surface, and Profense CEL™ which protects cells and DNA, and helps inhibit enzyme activity—the causes of wrinkles and uneven skintone. It gives the skin a hint of color for a glowing, healthy-looking complexion.

Psssst… hey, remember tinted moisturizers?  They have kind of gotten the shaft since BB creams have hit the US.  While I like some of the BB’s that I’ve tried, I have to say, I feel like the westernized version is nothing more than a glorified tinted moisturizer {more on that subject}.  In fact, given the long title that Shiseido gave this particular product, I’m wondering if they purposely went out of their way to NOT call this a BB cream.  Maybe? *sidenote, Shiseido does have a BB cream, I haven’t tried it*  I don’t care what the product is called, tinted moisturizer, BB cream, poo poo cream… what I care about is, does the product actually do what it claims to do?

First things first, how do you pronounce Shiseido?  “Sh-uh-say-doh.”  I didn’t know for the longest time, so I thought I’d share that little bit of info.

I use my fingers to apply a generous (nickel sized) layer all over my face.  The texture is light and it feels very smooth on the skin.  It spreads easily, I didn’t have any issues with application.  It gives enough coverage to give my skin a light tint, but redness, dark circles, and blemishes are still visible.  This comes in 3 shades, I have the middle one (02) and the color works perfectly for my NC30 skin.  Since it has sheer coverage, I imagine this color would work for someone who is 1-2 shades lighter or darker than me, since sheer formulas tend to be very forgiving.   Shiseido also says you can use this as a “makeup base for a beautiful foundation finish.”  I wore it underneath several foundations (liquid and powder) and it made me shiny as h***.  Mind you, I have oily skin, but this did nothing to inhibit the shiny-ness that resides on my t-zone.

So, what makes this different from other TM’s out of the market?  This one contains fancy ingredients like SuperVeil-UV360, Thiotaruine, Rose Apple Leaf Extract, Hydro-Wrap Vitalizing DE, Xylitol and Glycerin.  What makes this different than a BB cream?  Other than the name of it… I have no idea.

It gives sheer coverage (just as it claims), enough to see a light tint on my skin but redness, blemishes and dark circles are still evident.  The texture is light and smooth, I apply with my fingers (just as I would any moisturizer).  When used as a makeup base (I tried both liquid and powder formulas) it didn’t do anything to help control my already oily skin.  My t-zone was shiny within 2-3 hours.

Glitter Rating: 3.5 / 5

Where: Shiseido, Sephora, Amazon. Price: $30/1.1oz.
For additional pics,


Formulated without: Parabens, Sulfates, Phthalates.



Where: Shiseido, Sephora, Amazon. Price: $30/1.1oz.

What do you think of Shiseido’s tinted moisturizer?  Do you have a favorite TM or BB cream?

For every beauty there is an eye somewhere to see it.  For every truth there is an ear somewhere to hear it.  For every love there is a heart there to receive it.  -Marilyn Monroe

Drink water. Wear SPF.

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About Peace Love and Glitter

I believe that everyone has the right to feel pretty.

2 thoughts on “Shiseido Urban Environment Tinted UV Protector Broad Spectrum SPF 43, Review

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